Just for fun I’m weighing in on the changes afoot at defining Canadian icon, Tim Horton’s. Former defining icon is better now that it’s owned by Brazilian mega-corporation 3G Capital. Tim Horton’s came as part of the 3G deal to buy Burger King which was blessed by the Ref-Con trained seals in Ottawa.
My fake backstory regarding Tim Horton’s revolves mainly around a little brown brick building near Pembina and Grant in Winnipeg. I have habituated this building for centuries. Before it was Tim’s, Robin’s Donuts operated from it as did Loopins and Standards. In the 1950s it was The Sassafras, a coffee and malt shop that catered to teens and adults and maintained an uneasy detente between them. During The War, it was Stookie’s, a smoky diner at an important bus stop that led into new suburbs in south and west Winnipeg. During the Dust Bowl days three sisters, all named Thelma, ran it. Of course it was called Betty’s Place so as not to confuse people. Just after the First Big War when it was Mike’s you could buy coffee and pie over the counter, booze, hookers and reefer under the counter. Even before the new century began, on this spot Pounder’s Stopping Off was a widening of the Pembina Trail where you stocked up on supplies coming and going. Porridge Pounder always had plenty of guns and ammunition to sell. Before anything took root at the meeting of the rivers, Cree and Saulteaux sometimes used this place as a campsite due to its closeness to the Red River. For thousands of years before that, it was just me and the woolly mammoths drinking from the river with the wind whistling through the willows.
Most of the above paragraph is not true; it is fiction, historical riffing, guff. In that spirit I created a short video to commemorate the assimilation of Tim Horton’s into its new corporate maw. I scrounged around on archive.org and found some vintage footage of Brazilian coffee growers and refiners, added Soul Coughing’s The Coffee Song and uploaded it to YouTube. Fellini would appreciate the final few scenes. Click any picture to watch the 2:30 video.
For clarity I have been a long-time customer of Tim Horton’s and witnessed their inevitable decline. Of late, I frequent other coffee shops, local and much more interesting. Comments sections online are filled with people vowing to boycott Tim Horton’s for their recent actions. In my case, the Horts just ran its course after lo, these many thousands of years.