A delightful impossibility!
In 1870 the Dominion of Canada bought Rupert’s Land, which was pretty much all of western Canada, from the Hudson’s Bay Company. After passing the Dominion Lands Act in 1872, the government embarked on an advertising campaign to entice people from Europe, the United States and eastern Canada to come to western Canada and take advantage of the free land and unbound opportunity. This campaign went on well into the 20th century. I gathered together ten of the Dominion’s ads from the period, several of them covers for pamphlets about Canada that, more often than not, wildly exaggerated the potential of the prairies. Basically, they were propaganda. In that same tradition, I envisioned what the Dominion’s TV ad might have looked like in the 1870s. Click the poster to watch.
Lush promises and a bright future guaranteed on the Canadian prairie with a free farm to boot in this 1907 promotional poster!
Another poster from around the same era with the same intent.
Cover of 1911 pamphlet aimed at luring American settlers to Canada, issued by the Canadian Department of the Interior.
Watch my short video on free farms.
This promotional poster touting western Canada as the last and best place in the world to farm came out between 1896 and 1911 while Sydney Fisher was federal Minister of Agriculture. Still offering free farms and stooks as far as the eye can see.
Watch my video on free farms
Another Canadian government propaganda poster from the early 1900s to lure people to the Canadian West. This time the Federal Minister of the Interior is W. J. Roche. Free farms meant 160 acres, quarter sections of virgin prairie. (Your farm may differ from this farm.)
Watch my video about free farms.