In early 1964, Winnipeg’s 580 CKY ran a promotion to have a Manitoba town officially change its name to Seekaywye, Manitoba. Thereafter the station would promote the tourist aspects of its namesake. Two towns seriously vied for the title, each held local votes about the name change.
Binscarth, in western Manitoba out on Hwy 16 just south of Russell, was one of the towns. La Riviere on Hwy #3 in southern Manitoba was the other. To demonstrate their sincerity local businesses were encouraged to change their names to incorporate something about the radio station. Binscarth spawned two related businesses: 580 Plumbing and Heating and the 580 Hotel (left).
However, it was not to be. The June 6, 1964 issue of Billboard magazine reported the residents of Binscarth had narrowly voted down changing their name but only by 10 votes. When offered the same deal by CKY, La Riviere residents also voted down the renaming.
My hometown is just down the road from Binscarth. I delivered fuel to a service station there in my youth, for years afterward seeing the billboard for the 580 Hotel by the side of the highway.
Read about my radio career here.